Zynga employees really have been dropping like flies over the past few months, and now with a poker manager gone it seems as if the targets really are all of those who have been involved with the casino side of their business. Laurence “Lo” Toney is the latest to go, the man who had been general manager of Zynga Poker and who had also been working on strategies to drive the casino forward in the future.
It is expected that Zynga Poker will be used as the springboard to launch their foray into real money gambling very soon, as this was one of their first big successes and they will be eager to capitalise on that. Experts suggest that this might help to raise their struggling stocks, which have seen lowered expectations on Wall Street and were down to $2.43 this Monday from the $10 set at their IPO in December. In what seems to be a response to this fall, other employees have either jumped or been pushed out on their ear: they include Chief Creative Officer Mike Verdu, general manager of Cityville Alan Patmore, Chief Operating Officer John Schappert, and Chief Marketing and Revenue Officer Jeff Karp. This is simply a case of another one bites the dust.
As we look towards the future, there are a range of new Zynga products that we can expect to see unveiled as part of their initiative to gear up for online gaming. The idea is to have play for fun options where online gambling is not legal, and play for money options where it is, in order to get the audience hooked in ready for when the laws change. We know already that we will be seeing Zynga Slots and Zynga Bingo, and there will no doubt be other options on the table as well as they move forwards with this idea. The casino side of the operation is under the control of Jesse Janosov and new employee Maytal Ginzburg Olsha, formerly of gambling website 888 whose expertise is being relied upon heavily throughout this process.