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Lottomatica Partners With World Match

Italian gaming operator Lottomatica has made a recent deal with Malta-based online casino game supplier World Match, which will allow the brand to add the new slot contents to their two Italian facing online casinos, Lottomatica and Totosi. The games have already been made accessible on both of the sites through web and mobile access, so if you are already signed up to either of them you should be able to find the games already available. The games were able to be integrated very quickly with the ad hoc game engine created by World Match, which allows the content to be quickly and easily launched.

The executive director of World Match, Andrea Borrato, described the solution as suited exactly to the “needs and tastes of Italian players.” The company is specifically targeted towards the Italian Internet gaming market, and offers a range of products; they also agreed a deal earlier this year with sports data supplier Sportradar to launch a fantasy pool betting product which allows bettors to focus on several different sports, and which was launched through their turnkey platform, the WM Cloud Gaming Centre. Game play on both of the Lottomatica and Totosi channels will now power a progressive jackpot feature which is simply known as Jackpot, including the games which have just been added. These are just the latest in new games to be put live on both of the sites, after a range of innovations and upgrades have been added by the parent company through deals over the last months. One of their most recent upgrades was to add a suite of Net Entertainment online and mobile casino games, launching as soon as a deal was able to be reached between the two companies. It is understood that the content which is now live is not all that will be available as time goes on, with additional content to be added to each site over the coming months as well.

This new partnership is sure to be great for both companies, as Lottomatica continue to upgrade the experience that is waiting for their players and allow them to enjoy a wider range of games, and World Match will see more exposure and gain more fans from the partnership. This is sure to mean in turn that other online training companies are interested in the software, which is ideal for modern gambling because of the fact that it contains both the online and mobile versions of the software. That is very important in the current market, as more players than ever before are starting to use mobile casino apps, with estimations suggesting that we may see up to 25% of all bets placed at online casinos coming from mobile or tablet device users in the near future. The third area of the market which is currently undergoing a huge amount of expansion is social gaming, though there are no plans as yet to integrate this kind of feature with the World Match or Lottomatica offerings.


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