Along with a new year and a new management comes the time for a business to stop struggling and fight its way out of the problems that led to bankruptcy, and the Hooters Casino changes that we are about to see in 2013 are certainly going to be the way to go about it if new manager Rick Richards has anything to say about it. With experience in working at the Hard Rock Hotel & Casino, Richards is full of ideas to make the venue a much classier place, and he seems determined to make sure that the site does not fall into bankruptcy again.
Gamblers will already have noticed that the casino is much more open, with walls that divided it up into sections for slot machine games and table games having been knocked down earlier this year. “We want people to look at this as a casino that has a Hooters restaurant inside of it and not a Hooters with a casino,” said Eric Arnold, new executive director of marketing. “We wanted to give better sight lines. Now you can see through to the back of the pool.” Further plans that are in place include changing the uniform of the dealers in the casino, who had previously worn the same outfits as the girls serving in the Hooters restaurant – “They’ll still be sexy, without looking like they’re wearing 1980s gym outfits,” Arnold said.
The pool area will also see a much needed refurbishment, with sand being brought in to replace the concrete decks and cabanas added to give it a more intimate feel – though the price of sitting down there will not skyrocket. You can also expect to see more famous faces at the casino on a regular basis in order to draw more crowds. “I’ve had a trusting relationship in Hollywood for 17 years, and I think we can bring people here with great service and less red tape than bigger places on the Strip,” said Richard Wilk, director of business development and communications. “We think there’s a place in Las Vegas for smaller, intimate casinos where everyone knows you. We think we know how to make this place cool.”