Fans of television soap Coronation Street, which has been a long running show on ITV, will be excited to hear about the new exclusive partnership which they have made with Gala Bingo. Players at the bingo website will already be able to play bingo and slot games based on the Coronation Street show, exclusively on the Gala website, with more products to follow in the New Year. This provide something that is a little bit different from the normal Cleopatras Gold kind of fare, and it is available across all of their platforms including mobile and tablet so long as you download the app from the iTunes Store.
The new deal is going to be backed by a television, press, and digital advert campaign featuring the iconic characters of Reg Holdsworth and Fred Elliott from the show, so you are sure to hear more about it in the near future. The idea is that this campaign will expand the reach of the Gala brand to a whole new audience, and it is in fact based upon recent research which was carried out by the team themselves. They found that 25% of online bingo fans like to talk about the programs that they are watching while they play, so in order to tap into that appeal they decided to launch a game which would also allow them to play bingo and slots based on that same program while they were watching it. The new branded slot machine features many of the iconic places which you see in the show, such as the Rovers Return and Audrey’s. The spins of the reel can start from as little as 10p a go, and there is also a progressive jackpot feature on the game which looks set to be able to reach into six figures, meaning that some players could be very lucky indeed if they manage to play at the right time.
“Gala Bingo’s exclusive partnership with ITV’s most loved show is all about launching original, entertaining games that are at the very heart of popular British culture,” says Alison Digges, Director of Galabingo.com. “Coronation Street Bingo has been designed to be a truly immersive experience that allows the player to feel part of the nation’s most popular show enjoying the game and chatting with ‘Corrie’ fans from around the country.” Whether you just want to try out the slot machine game or would prefer to give the bingo games a go too, this is definitely a fantastic new tie-in which is sure to be popular with people from a wide range of backgrounds. What is more, if you have never played at Gala Bingo before, you can of course take advantage of the welcome bonus which is available as soon as you sign up to make sure that you have enough free cash to try out the games for the first time without any risk of your own bankroll – which could give you some free wins.